16 October 2008

The Leverhulme project

It is with great pleasure and delight that we, the NEICN team congratulate Dr. Alison O' Malley- Younger and Professor John Strachan on winning the Leverhulme award.

This project, funded by the generous support of the Leverhulme Trust, addresses a fascinating but relatively neglected topic: the historical and literary resonance of consumer culture and advertising in Ireland between 1848, the year of the Famine, and 1921, the year which saw the signing of the treaty which led to the formation of the Irish Free State.

Alongside detailed consideration of the cultural significance of advertising copy in the period, both amongst nationalist and unionist constituencies, the project will also look at the way in which literary figures such as James Joyce, W. B. Yeats and others reacted to the nascent commercial culture around them.

The project team is based at the Universities of Durham and Sunderland.

Professor John Strachan, University of Sunderland, will deleiver the initial lecture, ‘Consumer Culture, Advertising and Literature in Ireland, 1848-1921’, on Wednesday October 8th 2008.