'To Buy or Not to Buy, or As You Hype it: Advertising on the Dublin Stage from 1742 to 1898' by Dr. Alison O' Malley- Younger (University of Sunderland).
She has published in the fields of contemporary critical theory, women's writing in Ireland, and Irish Drama, both contemporary and nineteenth century. She is currently working as part of the research team on a Leverhulme funded research project on Advertising and Commodity Culture in Irish Literature in the period between 1848 and 1921 for which she will be contributing to and editing the multi-authored volume of essays on Consumer Culture, Advertising and Literature in Ireland 1848-1921. She has edited, with Frank Beardow, Representing Ireland: Past, Present and Future, with John Strachan, Essays on Modern Irish Literature and with Paddy Lyons, No Country For Old Men: Fresh Perspectives on Irish Literature. Her current projects include Essential Criticism: Brian Friel for Palgrave Macmillan, and a monograph on Advertising in Nineteenth century Irish Theatre. Other projects include edited collections with John Strachan, entitled, Ireland at War and Peace for Cambridge Scholars Press and Ireland: Revolution and Evolution for Peter Lang, both expected in 2009.